Creativity and Innovation: Sira Management

This two-day workshop immerses participants in the world of creativity and innovation through the proven Design Thinking framework. By focusing on human-centered problem-solving and iterative processes, participants will learn how to generate innovative solutions that meet user needs. This workshop provides hands-on experience in applying Design Thinking to real-world challenges, fostering creative thinking, collaboration, and practical problem-solving skills.

Creative Innovation with Design Thinking:
A Hands-On Approach

Duration:

2 Days

Level:

Intermediate

Understand the principles and stages of the Design Thinking process.
Apply empathy and user-centered research techniques to identify real problems.
Develop creative solutions through ideation and prototyping.
Test and iterate their ideas for refinement and scalability.
Build a roadmap for implementing innovative solutions within their organization.

Day 1: Mindset and Core Skills

Session 1: Introduction to Design Thinking (1.5 hours)
- Overview of Design Thinking and its importance in fostering creativity and innovation.
- The five stages of Design Thinking: Empathize, Define, Ideate, Prototype, Test.
- Real-world applications of Design Thinking in business, education, and technology.
Session 2: Empathy & Defining the Problem (2 hours)
- Empathy mapping: Gaining insights into users' needs and pain points.
- Techniques for user interviews and observational research.
- How to define the problem in a clear and actionable way.
- Group activity: Conducting empathy interviews and crafting problem statements.
Session 3: Ideation (2 hours)
- Encouraging divergent thinking through brainstorming and idea generation.
- Tools for ideation: SCAMPER, mind mapping, and "6-3-5" method.
- Prioritizing and selecting ideas based on feasibility and impact.
- Group activity: Brainstorming solutions for real-world challenges and selecting the best ideas.

Day 2: Prototyping, Testing, and Scaling Ideas

Session 4: Prototyping (2 hours)
- Introduction to low-fidelity prototyping: Sketches, wireframes, and physical models.
- Iterative process: How to create prototypes that evolve through feedback.
- Hands-on activity: Participants create simple prototypes for their chosen ideas from Day 1.
Session 5: Testing & Iteration (2 hours)
- How to conduct user testing: Observing user interactions and gathering feedback.
- Iterating prototypes based on user input to refine ideas.
- Hands-on activity: Testing prototypes within small groups and refining based on feedback.
Session 6: Scaling & Implementation (1.5 hours)
- How to transition from prototype to scalable solution.
- Creating a roadmap for innovation and overcoming potential barriers.
- Identifying key stakeholders and building support for implementation.
- Strategies for ensuring long-term success and sustainability of innovative solutions.

Managers and Team Leaders who wish to foster a creative environment within their teams.
Product Development Teams looking to implement more user-centric solutions.
Innovation and Design Professionals seeking practical tools to drive innovation in their organizations.
Entrepreneurs and Startups looking for structured, creative processes to solve business challenges.
Anyone interested in building problem-solving skills through Design Thinking and innovation.